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Managing Marketing, Leasing & Public Relations
March 21, 2024
Track A
Session
- Occupancy/vacancy rates across markets: a look at the numbers
- Strategies to make homes more attractive to renters
- Keys to a successful launch
- How large do you have to be to have a brand?
- Rebranding best practices
- Measuring new brand performance
- Challenges when branding scattered site housing
- Allocating marketing budget to different channels: what works best for different demographics?
- Using technology and AI to optimize the marketing process
- How can these directly increase NOI?
- How should you respond to negative social media?
- Reversing a bad reputation
- What should you do on a tenant-level?
