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The 9th Annual BUILD-TO-RENT FORUM (EAST) Agenda

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Managing Marketing, Leasing & Public Relations

March 21, 2024
Track A
Session
  • Occupancy/vacancy rates across markets: a look at the numbers
  • Strategies to make homes more attractive to renters
  • Keys to a successful launch
  • How large do you have to be to have a brand?
  • Rebranding best practices
  • Measuring new brand performance
  • Challenges when branding scattered site housing
  • Allocating marketing budget to different channels: what works best for different demographics?
  • Using technology and AI to optimize the marketing process
  • How can these directly increase NOI?
  • How should you respond to negative social media?
  • Reversing a bad reputation
  • What should you do on a tenant-level?
Moderator
Daniel Doyle, Director of Business Development - GRO Marketing
Speakers
Brittney White, Director of BTR - Mynd
Lisa Taylor, Senior Managing Director - Greystar
Shelby Moore, VP of New Development - Asset Living
View all The 9th Annual BUILD-TO-RENT FORUM (EAST) Agenda

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